Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
Eric D. DeRosia, Glenn L. Christensen and David B. Whitlark
| Year of publication: |
2006
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|---|---|
| Authors: | DeRosia, Eric David ; Christensen, Glenn L. ; Whitlark, David B. |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 4.2006, p. 183-197
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| Subject: | Absatz | Sales | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003751391