Improving the crystal ball : harnessing consumer input to create retail prediction markets
Carol Kaufman-Scarborough and Maureen Morrin and Eric T. Bradlow
| Year of publication: |
2010
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|---|---|
| Authors: | Kaufman-Scarborough, Carol ; Morrin, Maureen ; Bradlow, Eric T. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 4.2010, 1, p. 30-45
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009896819