Improving the effeciency of research methods udses in advertising tracking studies: a case history
Peter Sampson; Keith Marshall
| Year of publication: |
1977
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|---|---|
| Authors: | Sampson, Peter ; Marshall, Keith |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - Vol. 1.1977, p. 115-134
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| Subject: | Werbung | Marktforschung | Tee | Grossbritannien |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003626323