Improving the effectiveness of persuasive communications: Matching message with functional profile
| Year of publication: |
1983
|
|---|---|
| Authors: | Austin Spivey, W. ; Michael Munson, J. ; Locander, William B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 11.1983, 2, p. 257-269
|
| Publisher: |
Elsevier |