Improving the effectiveness of prosocial advertising campaigns : Message strategies to increase support from less empathic individuals
| Year of publication: |
2021
|
|---|---|
| Authors: | Bünzli, Fabienne |
| Published in: |
Journal of Philanthropy and Marketing. - Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2021, 1 (05.04.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1711 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535867