Improving the external validity of marketing models:
| Year of publication: |
2000
|
|---|---|
| Authors: | Laurent, Gilles |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 17.2000, 2, p. 177-182
|