Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Niall Piercy
| Year of publication: |
2010
|
|---|---|
| Authors: | Piercy, Niall |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 4, p. 333-351
|
| Subject: | Electronic Commerce | E-commerce | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760555