Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective
Malte Brettel; Steffen Strese; Tessa C. Flatten
| Year of publication: |
2012
|
|---|---|
| Authors: | Brettel, Malte ; Strese, Steffen ; Flatten, Tessa |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 30.2012, 2, p. 85-98
|
| Subject: | Unternehmensgründung | Business start-up | KMU | SME | Hochtechnologie | High technology | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Deutschsprachiger Raum | German-speaking countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522411