Improving the predictive power of conjoint analysis : the use of factor analysis and cluster analysis
Michael R. Hagerty
| Year of publication: |
1985
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| Authors: | Hagerty, Michael R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 2, p. 168-184
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| Subject: | Marktforschung | Statistik Klassifikationsanalyse |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002747214