Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings
| Year of publication: |
2010
|
|---|---|
| Authors: | Muñoz-Leiva, Francisco ; Sánchez-Fernández, Juan ; Montoro-Ríos, Francisco ; Ibáñez-Zapata, José |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 44.2010, 5, p. 1037-1052
|
| Publisher: |
Springer |
| Subject: | Web-based surveys | Electronic studies | Personalization of invitations | Frequency of messages | Response rate | Response quality |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396620