Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
| Year of publication: |
1998
|
|---|---|
| Authors: | Samli, A. Coskun ; Kelly, J. Patrick ; Hunt, H. Keith |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 43.1998, 1, p. 27-38
|
| Publisher: |
Elsevier |