Improving Trade Show Effectiveness by Analyzing Attendees - The first step in selecting trade shows
| Year of publication: |
1993
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| Authors: | Bello, Daniel C. ; Lohtia, Ritu |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 22.1993, 4, p. 311-318
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