Improving Valuation Under Consumer Search: Implications for Pricing and Profits
| Year of publication: |
2013
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|---|---|
| Authors: | Perdikaki, Olga ; Swaminathan, Jayashankar |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 22.2013, 4, p. 857-874
|