Improving writing through the marketing curriculum : a longitudinal study
Year of publication: |
2008
|
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Authors: | Bacon, Donald R. ; Paul, Pallab ; Johnson, Carol ; Conley, Theresa |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 30.2008, 3, p. 217-225
|
Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory | Lehrplan | Curriculum |
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