Improving your image: how to promote a library or information service

The object of this paper is to help library and information staff to promote themselves and their services, so that they present an efficient and capable image of their work. The paper brings together some straightforward ideas and practical marketing methods which can be used in the library and information field.

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Year of publication:	1984
Authors:	Wood, Douglas
Published in:	Aslib Proceedings. - MCB UP Ltd, ISSN 1758-3748, ZDB-ID 2034100-3. - Vol. 36.1984, 10, p. 401-408
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb050944 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014673449