Impulse buying intentions of young consumers from a hedonic shopping perspective
Year of publication: |
2017
|
---|---|
Authors: | Dey, Dipanjan Kumar ; Srivastava, Ankur |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 9.2017, 4, p. 266-282
|
Subject: | Hedonic shopping value | Impulse buying intentions | Situational characteristics | Youngsters | Konsumentenverhalten | Consumer behaviour | Emotion | Hedonischer Preisindex | Hedonic price index | Jugendliche | Youth | Kaufmotiv | Consumer motivation |
-
See it, like it, buy it! Hedonic shopping motivations and impulse buying
Činjarević, Merima, (2011)
-
Personal values and impulse buying : the mediating role of hedonic shopping motivations
Coelho, Filipe, (2023)
-
Parsad, Chandan, (2021)
- More ...
-
Srivastava, Ankur, (2020)
-
Dey, Dipanjan Kumar, (2017)
-
Does advertising strategy matter in influencing mutual fund purchase?
Dey, Dipanjan Kumar, (2015)
- More ...