Impulsive buying in Vietnamese mobile commerce : from the perspective of the S-O-R model
Thanh-Binh Phung, Thanh Tung On, Doan Viet Phuong Nguyen
| Year of publication: |
2023
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|---|---|
| Authors: | Phung, Thanh-Binh ; Thanh Tung On ; Doan Viet Phuong Nguyen |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 2, p. 226-248
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| Subject: | SOR | mobile commerce | impulse buying | perceived usefulness | positive emotions | review quality | observational learning | visual appeal | discount price | Konsumentenverhalten | Consumer behaviour | Emotion | Mobile Business | Mobile business | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2023.130164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309264