In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Mark Uncles; Rachel Kennedy; Magda Nenycz-Thiel; Jaywant Singh; Simon Kwok
| Year of publication: |
2012
|
|---|---|
| Authors: | Uncles, Mark ; Kennedy, Rachel ; Nenycz-Thiel, Magda ; Singh, Jaywant ; Kwok, Simon |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 252-261
|
| Subject: | Zielgruppe | Target group | Markenartikel | Brand | Wettbewerb | Competition | Konsumgüterindustrie | Consumer goods industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009618390