In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Year of publication: |
2015
|
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Authors: | Ketelaar, Paul Edwin ; Konig, Ruben Peter ; Smit, Edith G. ; Thorbjørnsen, Helge |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 3, p. 190-198
|
Subject: | Advertising | Trust | Advertisement avoidance | Religiousness | Werbung | Religion | Vertrauen | Confidence | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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