In Airbnb we trust : understanding consumers' trust-attachment building mechanisms in the sharing economy
Year of publication: |
2019
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Authors: | Yang, Sung-Byung ; Lee, Kyungmin ; Lee, Hanna ; Koo, Chulmo |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 83.2019, p. 198-209
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Subject: | Sharing economy | Trust building model | Cognitive-based trust | Affective-based trust | Attachment theory | Identity-based attachment | Bond-based attachment | Airbnb | Vertrauen | Confidence | Share Economy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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