In pursuit of the "ideal approach" to successful marketing strategy implementation
Year of publication: |
2009
|
---|---|
Authors: | Thorpe, Eleri R. ; Morgan, Robert |
Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 318-337
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Einführung | Implementation | Erfolgsfaktor | Success factor |
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