In Search of Data: An Editorial
Year of publication: |
2002
|
---|---|
Authors: | Shugan, Steven M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 21.2002, 4, p. 369-377
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Numeric Data | Nonnumeric Data | Synthetic Data | Marketing Theory |
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