In-store marketing: a strategic perspective
Year of publication: |
2011
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Authors: | Fam, Kim-Shyan ; Merrilees, Bill ; Richard, James E. ; Jozsa, Laszlo ; Li, Yongqiang ; Krisjanous, Jayne |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 2 (29.3.), p. 165-177
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