In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior
Year of publication: |
2015
|
---|---|
Authors: | Chaney, Damien ; Lunardo, Renaud ; Saintives, Camille |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 51-59
|
Subject: | Legitimacy | Incongruency | Store environment quality | Merchandise quality | Approach behavior | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Ladengestaltung | Store design | Legitimität | Einzelhandel | Retail trade | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Verkaufsförderung | Sales promotion |
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