In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data
| Year of publication: |
2010
|
|---|---|
| Authors: | Yi-Cheon Yim, Mark ; Yoo, Seung-Chul ; Till, Brian D ; Eastin, Matthew S |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 4, p. 386-403
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