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Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian, (2015)
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen, (2018)
Project specification : creativity and rhetoric in scientific research
Nadal-Burgues, Nuria, (2014)
How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander, (2018)
Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander, (2019)
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John, (2021)