In the mood to buy? : understanding the interplay of mood regulation and congruence in an international context
Erik Maier; Robert Wilken; Helmut Schneider; Gülpinar Kelemci Schneider
| Year of publication: |
2012
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|---|---|
| Authors: | Maier, Erik ; Wilken, Robert ; Schneider, Helmut ; Kelemci Schneider, Gülpinar |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 4, p. 1005-1018
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| Subject: | Regulierungstheorie | Economics of regulation | Individualismus | Individualism | Kollektivismus | Collectivism | Zahlungsbereitschaftsanalyse | Willingness to pay | Kognition | Cognition | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684819