In the words: Managerial approaches to exploring corporate intended image through content analysis
| Year of publication: |
2007
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|---|---|
| Authors: | Pitt, Leyland F. ; Papania, Lisa |
| Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 32.2007, 4, p. 1-16
|