Inbound content : a step-by-step guide to doing content marketing the inbound way

"Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Inbound Content will teach readers how their content should attract the right people to their site, convert those people into leads, and nurture and help close them into customers"--