Incentive-Aligned Conjoint Analysis
| Year of publication: |
2005
|
|---|---|
| Authors: | Ding, Min ; Grewal, Rajdeep ; Liechty, John |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 1, p. 67-82
|