Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value
| Year of publication: |
2012
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|---|---|
| Authors: | Luo, Xueming ; Wieseke, Jan ; Homburg, Christian |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 6, p. 745-759
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