Incentivizing healthy food choices using add-on bundling : a field experiment
Nymisha Bandi, Maxime C. Cohen, Saibal Ray
| Year of publication: |
2024
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| Authors: | Bandi, Nymisha ; Cohen, Maxime C. ; Ray, Saibal |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 26.2024, 6, p. 1981-2014
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| Subject: | bundling | economic incentives | field experiment | healthy eating | Feldforschung | Field research | Ernährungsverhalten | Eating habit | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Anreiz | Incentives | Experiment | Funktionelle Lebensmittel | Functional food | Gesundheit | Health | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2023.0336 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133549