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Inclusivity in advertising : a typology framework for understanding consumer reactions

Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, and Rebecca M. Dolan
Year of publication:
2023
Authors: Wilkie, Dean C. H. ; Burgess, Amelie Jay ; Mirzaei, Abas ; Dolan, Rebecca M.
Subject: Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour
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