Incorporating cannibalization models into demand forecasting
| Year of publication: |
2005
|
|---|---|
| Authors: | Srinivasan, Sundara Ragharan ; Ramakrishnan, Sreeram ; Grasman, Scott E. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 4-5, p. 470-485
|