Incorporating Choice Dynamics in Models of Consumer Behavior

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches

MoreLess

Year of publication:	2014
Authors:	McAlister, Leigh
Other Persons:	Srivastava, Rajendra K. (contributor) ; Horowitz, Joel L. (contributor) ; Jones, J. Morgan (contributor) ; Kamakura, Wagner A. (contributor) ; Kulchitsky, Jack (contributor) ; Ratchford, Brian T. (contributor) ; Russell, Gary (contributor) ; Sultan, Fareena (contributor) ; Yai, Tetsuo (contributor) ; Weiss, Doyle (contributor) ; Winer, Russell S. (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory \| Diskrete Entscheidung \| Discrete choice

Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Marketing Letters 2:3, (1991): 241-252 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 1990 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013054994