Incorporating competition into consumer behavior models: The case of the attitude-intention relationship

Consumer Brand Categorisation: Basic Framework and Managerial Implications

Laroche, Michel, (1986)

Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers

Laroche, Michel, (2005)

Individualistic orientation and consumer susceptibility to interpersonal influence

Mourali, Mehdi, (2005)