Incorporating competitive strategy in pricing strategy
George E. Cressman
| Year of publication: |
2012
|
|---|---|
| Authors: | Cressman, George E. |
| Published in: |
Visionary pricing : reflections and advances in honor of Dan Nimer. - Bingley : Emerald, ISBN 978-1-78052-996-7. - 2012, p. 81-101
|
| Subject: | Wettbewerbsstrategie | Competitive strategy | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009676138