Incorporating context effects into a choice model

Robert P. Rooderkerk, Harald J. Van Heerde, and Tammo H. A. Bijmolt

Year of publication:	2011
Authors:	Rooderkerk, Robert P. ; Heerde, Harald J. van ; Bijmolt, Tammo H. A.
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 4, p. 767-780
Subject:	Verhaltensökonomik \| Behavioral economics \| Präferenztheorie \| Theory of preferences \| Konsumentenverhalten \| Consumer behaviour \| Bayes-Statistik \| Bayesian inference \| Fertigungsprogramm \| Master production schedule

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