Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US
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2011
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| Authors: | Rubera, Gaia ; Ordanini, Andrea ; Griffith, David A |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 42.2011, 4 (10.5.), p. 459-477
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