Incorporating long-term effects in determining the effectiveness of different types of online advertising
Year of publication: |
2011
|
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Authors: | Breuer, Ralph ; Brettel, Malte ; Engelen, Andreas |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 4, p. 327-340
|
Subject: | Online-Marketing | Internet marketing | Rentabilität | Profitability | Marketingmanagement | Marketing management | Medienwirkung | Media effect |
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