Incorporating social learning into the optimal return and pricing decisions of online retailers
Year of publication: |
2023
|
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Authors: | Fan, Huirong ; Khouja, Moutaz ; Gao, Jie ; Zhou, Jing |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 118.2023, p. 1-25
|
Subject: | Pricing | Return policy | Social learning | Preismanagement | Pricing strategy | Lernprozess | Learning process | Theorie | Theory | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Lernen | Learning |
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