Incorporating Subjective Characteristics in Product Design and Evaluations
| Year of publication: |
2008
|
|---|---|
| Authors: | Luo, Lan ; Kannan, P.K. ; Ratchford, Brian T. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 2, p. 182-194
|