Increasing Mail Survey Response Rates from an Industrial Population - A Cost-effectiveness Analysis of Four Follow-up Techniques
| Year of publication: |
2002
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|---|---|
| Authors: | Erdogan, B.Zafer ; Baker, Michael J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 1, p. 65
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