Increasing quality sequence : when is it an optimal product introduction strategy?
Mahmood Pedram; Subramanian Balachander
| Year of publication: |
2015
|
|---|---|
| Authors: | Pedram, Mahmood ; Balachander, Subramanian |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 10, p. 2487-2494
|
| Subject: | new product introduction | game theory | marketing strategy | market segmentation | product differentiation | durable products | pricing | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation | Spieltheorie | Game theory | Produktqualität | Product quality | Marktsegmentierung | Market segmentation | Innovation | Produktgestaltung | Product design | Produktentwicklung | New product development | Duopol | Duopoly |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011386241