INCREASING THE LEVEL OF PUBLIC ADMINISTRATION INVOLVEMENT IN ACHIEVING A SUSTAINABLE DEVELOPMENT OF THE REGIONS BY FOCUSING ON TOURISM

Tourism has a continuous movement in the 21st century, which requires to entrepreneurs / businesses (public and private) to make from the environment a priority. Because now tourism is the most developed industry in the world, the environment has a central stage in its development process. Tourism is not only a powerful economic force, but also a physical factor in the environment. How, in future, more attention will be attributed to environment, the projects economically feasible, but not in terms of ecology, will remain at the early stage of implementation. The environment is the core of a tourism product. Profitability of tourism depends on maintaining a high level of attractiveness of the destination that people want to see and explore. Any comprehensive analysis of the field, therefore, must be multidisciplinary, and calling for a study on tourism should be a net importer of ideas, themes and concepts from a wide range of social sciences. Studying this field helps us to examine more general economic processes, political, social, geographical and ecological. We should try to see tourism as a field research directly, as it is an activity that makes us better understand the world around us.