Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Ava Hajian, Russell Sadeghi, Victor R. Prybutok, Chang E. Koh
| Year of publication: |
2024
|
|---|---|
| Authors: | Hajian, Ava ; Sadeghi, Russell ; Prybutok, Victor R. ; Koh, Chang E. |
| Subject: | Blockchain | Cybersecurity | M-Learning | Mobile advertising | Text analysis | Trust | Vertrauen | Confidence | Künstliche Intelligenz | Artificial intelligence | Datensicherheit | Data security | Werbung | Advertising | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103794 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015097558