Independent travelers' niche hotel booking motivations : the emergence of a hybrid cultural society
Year of publication: |
2020
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Authors: | Wang, Wanfei ; Ying, Shun ; Mejia, Cynthia ; Wang, Youcheng ; Qi, Xiaoguang ; Chan, Jin Hooi |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 89.2020, p. 1-12
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Subject: | Social media | Culture | Hybrid motivation | Netnography | Niche hotel market | Hotellerie | Hotel industry | Social Web | Social web | Nischenstrategie | Niche marketing strategy | Motivation | Urlaubsverhalten | Holiday behaviour | Kultur | Unternehmenskultur | Corporate culture | Tourismusberufe | Tourism employees |
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