Indigenous research methods to build an uncontested space for marketing insight
Kaye Chan, Susie Khamis, Maureen Taylor, and David Waller
| Year of publication: |
2023
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|---|---|
| Authors: | Chan, Kaye ; Khamis, Susie ; Taylor, Maureen ; Waller, David |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 6, p. 796-811
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| Subject: | yarning | flipping | indigenous methodologies | marketing research | cultural foundations | uncontested space | knowledge sharing | Marktforschung | Market research | Indigene Völker | Indigenous peoples | Wissenschaftliche Methode | Scientific method | Wissenstransfer | Knowledge transfer | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231165471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427218