Indirect, so it is persuasive. But not for me : the role of metaphoric thinking tendency
Sang Yong Bok and Junsang Yeo
Year of publication: |
2019
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Authors: | Bok, Sang Yong ; Yeo, Junsang |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 4, p. 544-562
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Subject: | construal level | emotion | Metaphor | metaphor usage measure | persuasion | Emotion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
Saved in:
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