Indispensable components of creativity, innovation, and FMCG companies' competitive performance : a resource-based view (RBV) of the firm
Naser Valaei, Sajad Rezaei, Gregory Bressolles, Michael M. Dent
Year of publication: |
2022
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Authors: | Naser Valaei ; Sajad Rezaei ; Bressolles, Gregory ; Dent, Michael M. |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 1, p. 1-26
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Subject: | Creativity and innovation | Creativity-related processes | Expertise | Fast-moving consumer goods (FMCG) | Motivation | Resource-based view (RBV) of the firm | Ressourcenorientierter Ansatz | Resource-based view | Kreativität | Creativity | Innovation | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Konsumgüter | Consumer goods |
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